St. Ives Is Certified Cruelty Free by PETA
Have you heard? We have just been certified cruelty free by PETA (People for the Ethical Treatment of Animals)! Our cruelty-free commitment goes beyond products to include the ingredients we get from suppliers. This means that no animals are harmed at any point in the process.
Our St. Ives policy prohibits any animal tests on our products, anywhere in the world. Over 30 years ago, Unilever (aka our parent company) started to use non-animal testing methods to assess the safety of its products and ingredients. Unilever’s ongoing work on alternatives to animal testing, and its commitment to promote their adoption globally, has also been recognized by PETA who have listed Unilever “as a company working for regulatory change”.
Plus, Unilever has announced that it supports the Humane Society International’s #BeCrueltyFree initiative that bans animal testing on cosmetics, for all of its brands. So you can feel good about buying all sorts of products from Unilever.
To spread the word that we are PETA certified as cruelty free, we’re adding their cute bunny logo to some of our St. Ives packaging, starting this year in the United States.
Want to know more about PETA? PETA is the biggest animal rights organization in the world, with more than 6.5 million members and supporters. Since 1980, PETA has campaigned against animal abuse and exploitation, influencing organizations and lawmakers to stop using animals whenever and wherever possible. Its Beauty Without Bunnies cruelty-free certification is the gold standard for consumers to rely on when making compassionate purchases. Companies that are included on PETA’s list of companies that don’t test on animals manufacture cruelty-free cosmetics and personal care products, and when you see PETA’s cruelty-free logo on a product, it’s a sign that you can trust that the product you’ve chosen was produced without animal testing.
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